Sample Persuasive Message Essay Example for Free

Sample Persuasive Message Essay Most people have ventured onto the world wide web. Some enter the online world to check email from family members far away. Other people enjoy the web to watch videos on YouTube of babies doing the weirdest thing. Some log online for social media websites that let them know what their friends, family and celebrities are doing that day. Most people who have ventured online have shopped on electronic retail sites like Amazon or Overstock. Electronic retailing has become a big part of who we are today. There are many sites that allow you to shop for everyday items, groceries, or furniture like Amazon, Overstock, Alice, or Newegg. You also have big box stores that have followed suit with e-commerce as they allow customers to purchase products online that can be shipped to their home or a local store. As new and existing retailers grow retailers are forced to stay competitive, retain current customers, find new customers, and keep fighting to be the best e-commerce retailer out there. According to Turban, King, McKay, Marshall, Lee and Viehland (2008) â€Å"one of the keys to building effective customer relationships is an understanding of customer behavior online† (p. 157). So for businesses to be active and competitive online they need to understand the general online behaviors of the customer to stay in business. In this paper I will be discussing three behaviors natural to e-tailing that assist e-commerce companies understand customer behaviors online. I will be discussing the type of communication used when each behavior occurs and explain how each type of communication enables e-commerce. Analyzing each behavior using the communication process will also be discussed ensuring to include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback in the communication process. Lastly, I will explore a sample persuasive message designed for a virtual audience. Behaviors in E-tailing I see myself as a savvy online customer. I have shopped for products for my home, family, and friends. I have shopped for services like insurance, dog sitting, or home maintenance. The internet has a vast number of websites that help me pick and choose the products and services that work best for me and the general population. When shopping online customers are looking at the type of product or service (is it safe, recommended, green, easy to use, etc. ), how can they go about purchasing the product or service, and the reason customers choose one company over the other. Finding the Right Product or Service If you are shopping online you probably have a clear idea of what kind of product or service you are looking for. If a customer is looking for a camera that is user friendly, can take pictures during important moments in their life, can take pictures in a flash, and is pocket sized they can essentially look on numerous websites. Best Buy, Target, Amazon, Newegg, the options are endless. With all the options finding the right camera could be difficult. Turban et al. (2008) explains that the product search is influenced by independent variables (p. 158-159). Independent variables include personal characteristics and environmental variables. When searching for the right camera your personal characteristics – age, gender, education, lifestyle, values, personality, etc. – weigh in on finding the right camera. Environmental variables like a customer’s social influence and culture help to narrow down which camera the customer would likely purchase (Turban et al. , 2008, p. 158-159). Who a customer is and who they socialize with is not the only thing that influences them in purchasing a camera. In order for customers to know a little about a camera the manufacturer or retailer needs to be able to get the camera out there and communicate to the customers of the perks of the camera. Like regular retailers, e-tailers use internet based advertisements on their website as well as sponsorship websites (i. e. Yahoo, Google, Bing) to advertise the product. When using sponsorship websites e-tailers are driving sales by driving customers toward that specific camera. As e-tailers advertise the camera they are using the communication process. The customer – or the sender – initiates the start of the communication process as he or she searches online for right camera. The customer finds an ad online (message) that matches their WINs (Wants, Interests, and Needs) of the product. The advertisement helps to â€Å"comprises the target audience of a message transmitted by the sender† (p. 10) which according to Roebuck (2006) stands as the receiver in the communication process. The advertisement links the customer with the e-tailer which allows the e-tailer to provider further information and reviews for the camera. Purchasing product or service Once you find the right camera you go into the purchasing behavior. Turban et al. (2008) states â€Å"the two most-cited reasons for not making purchases are shipping charges (51 percent) and the difficulty in judging the quality of the product (44 percent) (p. 59). If the customer finds the perfect camera and it is available at Sony. com for $299 with a $19. 95 shipping charge and BestBuy. com for $307 with free shipping the customer would most times go through BestBuy. com because of the cost savings. Quality of a product is important. E-tailers who offer a â€Å"chat now† option that allows customers to ask experts questions on the quality and durability is a positive step towards purchase. E-tailers who have reviews of the product also assist customers in understanding the general consensus of the product. Customers also weigh in on how secure the online payment is prior to purchasing a product. Customers are weary about unsecure online payments due to the coming age of hacking and identity theft. Having a certificate of security online gives the customer added security to make the purchase. The â€Å"Chat Now† option and a valid certificate showing a secure site for payment are forms of communication in the purchasing process. During this e-tailing behavior the e-tailer becomes the sender as it provides the customer (receiver) with how to purchase the product and general customer service. By providing superior medium in customer service the e-tailer and customer build a relationship that heads toward loyalty. Company â€Å"The internet customer is very hard to predict and is different from the normal customer† (Prasad amp; Aryasri, 2009, p. 73) because of this the e-tailer’s online store must appeal to the buyer and find ways to encourage the customer to purchase the product with them instead of a similar product elsewhere. When the e-tailer paved the path towards customer loyalty during the purchase process they opened the door to complete e-loyalty. Turban et al. 2008) advised that â€Å"customer acquisition and retention is a critical success factor in e-tailing† (p. 167). Providing a customer with loyalty programs, promotional emails, and discounts allows the customer to feel valued. Retaining customer information (name, address, credit card information) also assists in building customer loyalty as it makes for easier check out. Using the communication process, the sender is the e-tailer. The e-tailer can email or mail information regarding loyalty programs, promotional emails, and discounts to the customer who is the receiver. Providing such information makes the customer feel valued and willing to return to the e-tail website. Sample Persuasive Messages A persuasive message helps to influence people in making a certain decision or action. Using the same camera sample we used in e-tailing behaviors we could create a persuasive camera message that helps to influence people to want to purchase the camera. Finding the right persuasive message for a camera boils down to understanding a customer’s WINs. Wants. Interests. Needs. The customer wants to purchase a camera that is user friendly because they do not use the camera for anything but recreation. The customer is interested in a camera that can take pictures during important moments in their life like graduations, 1st birthdays, and family functions. The customer needs a camera that can take pictures in a flash and is pocket sized so they can take it out in a whim and put it back without fuss. Using this customer’s WINs a persuasive message aimed for the virtual audience can easily be made: Aim amp; snap precision for all of your unforgettable moments. A message does not have to be long with so much information. Instead, it can be short but still reach the audiences WINs. Using persuasive messages allows e-tailers to acquire new business and persuade current customers in upgrading their current equipment. Conclusion E-tailers have to understand each customer to ensure that traffic goes in and out of their virtual store. Understanding the product and service search of a consumer, understanding what affects the customer’s purchasing decision, and creating a loyal customer base helps strengthen those traffic numbers. Using the communication process I was able to define how each behavior occurs and what type of communication was used to address each behavior. Creating a persuasive message that was short but covered the customer’s WINs demonstrated how a simple message can generate e-commerce.

Modernism vs Neo-Traditionalism Essay -- essays research papers

Modernism vs Neo-Traditionalism: A debate on the merits and failures of two major competing paradigms in architecture and urban planning.   Ã‚  Ã‚  Ã‚  Ã‚  Beyond the term modernism underlies one of the greatest ideas in architectural development. Modernism was meant to provide more green areas, cheaper housing and more efficient use of space. This was to be accomplished by creating vertically dense spaces with the use of the new inventions of the nineteenth century, such as steel, glass, electricity and elevators. By decreasing costs of building, modernists hoped to provide cheaper housing, affordable to almost anybody. The modernist movement was also promising to meet the growing demand for office spaces, hence the motto â€Å"form follows function† . Today, the inhabitants of every large city are able to see products of modernist influence. Its opposite, neo-traditionalism, is admired for its beauty and variety. â€Å"Small City U.S.A.† is an extremely popular concept among today’s citizens, looking to escape the ordinary, colorless office buildings. Boring and redundant, is modernism today wh at it was conceptualized to be? Its ideas shape today’s housing, from housing projects to single homes that have neo-traditional skin. Modernist concepts are of incredible importance and necessity; however, they were misunderstood in application.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Modernism was a response to the rise of industrial manufacturing as man’s chief economic activity.† Modernism fulfilled the growing demand for office space. It made use of such inventions as steel, glass, concrete and elevators. Steel and concrete allowed building to go to whole new heights. Glass and electricity provided lighting, thus making the workday longer. Elevators made the office buildings possible by carrying its inhabitants to any floor in the building. These materials also solved the problem of fireproofing and were definitely less costly than the materials used for traditional buildings. At the same time, modernist buildings became uniform: built from the same materials, modular, colorless with the same components, flat roofs and lack of ornamentation. Kunstler argued that such buildings have seized to have any meaning that they destroy social arrangements and do not consider natural resources. He blamed modernism for ruining the c ities with corporate gigantism, failing to creat... ... supposed to provide for both.   Ã‚  Ã‚  Ã‚  Ã‚  People who despise modernism, probably do not know what it is supposed to be. Post-modernism seems to be more or less of an answer. It finally lets modernist buildings nurture creativity. Post-modernist buildings vary in shape, size and color, thus making them more appealing to the eye and less redundant. It seems that the costs of such innovations would still be less than those of traditional buildings.   Ã‚  Ã‚  Ã‚  Ã‚  I believe that our society needs post-modernism. People long for trees and parks and waterfronts, as well as for buildings that one can look at and think, â€Å"Oh, G-d, that is beautiful.† We need this no less than we need office buildings. Modernism and post-modernism are deemed to be different, and they are in the sense that post-modernism is exactly what modernism was supposed to be, may be with a bit more variety. In many instances, post-modernist buildings are even more attractive than neo-traditional. So, maybe one day when all modernist ideals are realized, a person will come out of the new Federal Plaza and for a hundredth time think, â€Å"This is the most relaxing landscape I’ve ever seen.

Argyle & Tuckman’s Theories of Communication

This assignment will discuss two well known theories of effective communication. Firstly it will look at Michael Argyle (1972), the cycle of communication and then it will discuss Bruce Tuckman (1965) stages of communication. Michael Argyle (1972) looks at the cycle of communication which involves six stages this is about sending receiving and the decoding of messages between individual and also groups. 1.An ideas occurs – when one has thought of an idea that they want to express with another person/s2.Message coded – when the idea has been thought through, there is a thought process of how this idea is going to then be communicated. There is a thought as to how this message is going to express it, as it could be through language, writing, sign or symbols or whatever it may be.3.Message sent – articulate the message, may it be verbal, written, sign or use what would be most appropriate in order to communicate effectively.4.Message received – when the messa ge has been heard or seen, depending on how the message was sent in the first place.5.Message decoded – this is where the person who had received the message is starting to make sense of the message. As one tries to decode the message is received is at this point where they can miss interpret the message.6.Message understood – providing that all goes well the initial idea is then understood but sometimes this doesn’t always happen. Once there is understanding thenBruce Tuckman’s (1965), stages of communication looks at how a group of people have to develop their behaviour in order to become an effective group, all to reach a common goal. His sequential theory has four stages of communication. 1.Forming – has been considered to be the introduction stage, where it is not clear to the group what their purpose is. At the same time they put one another under scrutiny as they are not too familiar with each other, so there in not much in the way of trust either. So as a result of this some may not be happy with the idea. Some may be feeling frustrated where as others may just have some issues about working with  particular people. There could be a lack of values and some prejudices may possibly be expressed initially to some members of the group.2.Storming – when putting certain characters together that usually don’t work with one another, it at this stage where the competition is rife as there is a power struggle within the group as some may try to change the team’s mission. This could result in arguments about how the group is going work and what roles each member will be having. Eventually the team itself could splint. As a result of putting different people together, the group begins to form relationships with each other and can sometimes for smaller group. This causes the lack of motivation, anxiety and frustration resulting in the groups failure to complete the mission.3.Norming – during this stag e the trust and respect is developing amongst the members of the group, since it becomes clear that each member has a role and they are aware of what their role will be. As a result of them coming together with a common goal they all have a shared expectation of each other, which is known as norm. They have fully established norm, a set of common beliefs and values. Individuals become more motivated and commitment is demonstrated with each member of the group, whilst the team is being creative. The group now have a fully defined purpose and so success begins to flow within the group.4.Performing – the group now demonstrates that actually they are able to perform the task effectively as members feel comfortable, at ease and have a sense of belonging to the group as a whole. There is a high sense of morale as the group experience high levels of trust, pride and support from each other and so now this group begin to feel that their performance has been of better-quality.More oft en than not I believe that the patterns of behaviour do actually arise in some individuals. There are those that are more extreme than others, whereas some are less extreme but none the less this does not suggest that people cannot work well together. According to Tuckman’s theory these stages can be very effective in breaking down the barriers of  communication within a group of individuals that have a common goal. With Argyle’s theory it is agreed that this very process does actually taken place when communication but at the same time it could easily breakdown when the message has been misunderstood of misheard.

Strangers On The Land Of Paradise By Lillian S. Williams

Strangers in the Land of Paradise by Lillian S. Williams explores the settlement of African Americans in Buffalo in the time of the Great Migration. In this book, Williams discusses the process in which migrants from the South made their own black communities in Buffalo while bringing their beliefs and traditions with them, and having those beliefs evolve over time in a new setting. Her work sheds light on the experiences of blacks in Buffalo during a time where many changes were occurring; the Civil War had just ended and the Industrial Revolution was underway. She also speaks on how Buffalo was unique in that it became the final point for those escaping the racism and violence in the South, since it was the last point before crossing into Canada. In her own words, â€Å"the book examines the growth and development of Buffalo, the movement of European immigrants and African American migrants into the city, and their ability to secure an economic foothold. It tests the extent to whi ch family and friendship networks for blacks were a significant force in their migration and acculturation. It also describes the establishment of institutions that African Americans created to shape their modern, urban community (p. xiv). Strangers is divided into two main sections, Part One and Part Two. Part One is subdivided into four sections entitled 1. The Early Years, 2. Growing Up Black, 3. To Help See One Another Through, 4. Work. This is a very effective way to organize a book on this topicShow MoreRelatedStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesPrentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright  © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. ii Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by anyRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the